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Sterling Planet Adopts APX Environmental Markets Registry

Posted on 3/4/2008 by in renewable energy energy efficiency

System elevates transparency in REC, GHG offsets and energy-efficiency marketplace

Santa Clara, CA, March 4, 2008 – APX, Inc., the leading platform provider for environmental and energy markets, today announced that Sterling Planet, the leader in renewable energy, energy efficiency and low-carbon solutions, is the first company to adopt APX’s revolutionary Environmental Markets Registry. APX collaborated with Sterling Planet to develop this innovative mechanism for helping clients and partners track, manage and retire environmental commodities for voluntary markets.

Sterling Planet will use the Registry, powered by APX’s trusted platform for environmental commodity transactions, to better serve both buyers and suppliers of the company’s Green AmericaTM renewable energy certificates (RECs), White TagsTM energy efficiency certificates, and their corresponding carbon reduction attributes. Use of the Registry is an extra measure of quality for Sterling Planet’s RECs, which are also certified by the Green-e Energy program of the Center for Resource Solutions. These systems and certification ensure the highest levels of authenticity and transparency, and the satisfaction of stringent environmental guidelines.

“At Sterling Planet, we’re intently focused on growing the environmental energy markets and proactively exceeding client expectations,” said Mel Jones, Sterling Planet President and CEO. “With the ability to create unique, serialized records valid in all 50 states, the APX Environmental Markets Registry elevates the voluntary market to enable greater product transparency, accountability and protection against double counting. We’re pleased to be the first to put the Registry to use and directly address the challenges of a rapidly evolving market.”

“The demand for our high-quality, reliable and transparent data infrastructure for environmental markets continues to grow,” said John Melby, President of APX. “We are leading the trend toward greater market oversight and strengthening the substantiation of environmental claims. The APX Environmental Markets Registry will equip Sterling Planet’s clients with a foundation of trust and transparency for their environmental transactions.”

For Sterling Planet clients, the Registry will provide detailed information related to the specific renewable energy, energy-efficiency and carbon-offset projects that supply their purchases, including serial numbers and all certification documents. Improved document management and expedited third-party certification will significantly reduce clients’ transaction costs and rapidly substantiate environmental claims. For generators, the Registry will also serve as a vehicle for bringing certificates to market using the extensive client base of Sterling Planet, a sustainability pioneer since 2001 and the nation’s leading retail provider of RECs.

About APX, Inc.
APX is the leading infrastructure provider for environmental and energy markets in renewable energy and greenhouse gases including carbon commodities. Providing a bank and mint for environmental commodities, the APX Environmental Market Depository™ is trusted to create, track, manage, and retire renewable energy certificates (RECs), energy efficiency and conservation certificates, carbon offset credits such as verified emissions reductions (VERs), and greenhouse gas emission allowances. The company is the system of choice for all major renewable energy markets in North America and greenhouse gas markets worldwide. APX also provides technology, strategic consulting, and expert operational services to assist wholesale power market participants reduce costs and improve performance in power scheduling, settlement, market operations, system operations support, and demand response programs. A privately held company, APX is headquartered in Santa Clara, CA. www.apx.com.

About Sterling Planet
Winner of the U.S. Department of Energy 2007 Renewable Energy Marketer of the Year award, Sterling Planet is a sustainability pioneer and innovative supplier of renewable energy, energy efficiency and low-carbon solutions. Sterling Planet develops new renewable energy and greenhouse gas reduction projects and offers integrated products and services to a broad client base, delivering supply- and demand-side solutions in the rapidly expanding environmental market. The company was the first green power marketer to join the U.S. Green Building Council and to set a corporate greenhouse gas reduction goal as a U.S. Environmental Protection Agency Climate Leaders Partner. Since 2001, sales of renewable energy to 1,345 business clients, 43 colleges and universities, 138 government agencies, 58 utilities and thousands of residential customers have avoided 25 billon pounds of carbon dioxide emissions, which compares to taking 2 million cars off the road for a year. www.sterlingplanet.com
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