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Sterling Planet Participates in World Wildlife Fund Earth Hour Event

Posted on 3/27/2009 by in Sustainability

Donation of renewable energy and carbon offsets ‘neutralizes’ Atlanta ceremony marking event

ATLANTA, March 27, 2009 – Sterling Planet today announced that the company and its employees are joining as many as 1 billion people in 2,800 cities and 84 countries around the world that are expected to voluntarily shut off all non-essential lights for one hour – Earth Hour – starting at 8:30 pm local time, March 28. The purpose is to make a global statement of concern about climate change and to demonstrate commitment to finding solutions.

Taking the pledge a step further, Sterling Planet has also donated renewable energy and verified emission reductions in an amount sufficient to offset the environmental impact of the Atlanta ceremony marking the city’s Earth Hour event. This ceremony will take place at the World of Coca-Cola atrium in downtown Atlanta.

“Earth Hour is about more than one hour. It’s also about sending an enduring message that clearly demonstrates global concern for the future of our planet,” said Therrell “Sonny” Murphy, Jr., Sterling Planet’s Chairman of the Board. “There’s no time like the present to show our common concern for sustainable energy and sound environmental practices.”

Earth Hour, which started in Australia two years ago, has expanded globally thanks to the support of the World Wildlife Fund. This year’s Earth Hour is being hailed as the biggest ever global movement – a vote for the future of planet earth. Cities from Las Vegas to Sydney, from Cape Town to Beijing are expected to go dark for an hour.

“I urge individuals and organizations of every type, in every location, to join Sterling Planet in supporting Earth Hour,” Murphy continued. “This is a small individual step to take. Yet the collective impact can be the catalyst for creating a greater legacy for future generations.”

In addition to turning off lights between 8:30 and 9:30 p.m. local time Saturday, Murphy also encourages shutting down other non-essential electrical equipment – such as idle cell phone chargers, computers, microwaves and other small appliances. To reap the long-term benefits of energy conservation, Sterling Planet recommends replacing older light bulbs with energy-efficient compact fluorescents and taking other actions that will reduce future energy consumption.

For more information on how to get involved and sign-up, visit www.earthhourus.org.

About Sterling Planet:

Sterling Planet helps clients reduce their environmental footprint with innovative White Tags® energy efficiency certificates, renewable energy and verified carbon offsets. Awarded back-to-back honors as Renewable Energy Marketer of the Year by the U.S. Department of Energy in 2007 and 2008, Sterling Planet is the nation’s first (since 2000) and foremost retail provider of renewable energy certificates. The top two U.S. renewable energy purchasers are Sterling Planet clients, along with 1,641 other business customers, 108 utilities, 58 colleges and universities, 211 government clients and thousands of consumers. Services include utility or municipality partnerships, development of new renewable energy and carbon reduction projects, management of suppliers’ environmental assets, and educational and marketing outreach. Going beyond the cause of environmental sustainability, the company also embraces social sustainability through solar electrification projects that illuminate African schools and create fresh opportunities for the youngest generation. www.sterlingplanet.com
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