Those of us in the carbon offset market like to drive home the point that eliminating your carbon footprint is as simple as purchasing carbon offsets for every metric ton (tonne) of carbon emitted as a result of one’s carbon footprint on Earth. We often say, since carbon in the atmosphere is a global issue it doesn’t really matter where that carbon offset comes from. If you put a tonne of carbon in the atmosphere in Indiana, carbon offsetting allows you to neutralize that impact with a tonne of carbon offsets from a carbon reduction project in Africa.

Sterling Planet SVP Alden Hathaway - Author’s note: This is the first in a three part series talking about the science and business around carbon in the atmosphere and carbon offsets. The main concluding premise is, yes we have a problem, but it is easier to fix than people may think, will not require us to sacrifice our way of living and may actually save us money. In this first piece I talk about the science of carbon and the market-based solution already in place to solve it.

Alden Hathaway, Sterling Planet SVP, discusses a fitting response to tailpipe emissions using solar EV charging stations to boost the carbon market.

Sterling Planet SVP, Alden Hathaway, discusses the carbon footprint of our children and grandchildren as he uses carbon offsets and renewable energy certificates to mitigate the emissions to be created by his newborn grandson.

At Sterling Planet we try to cut carbon emissions like cake by allowing businesses to purchase renewable energy credits (RECs) and carbon offsets. On this Earth Day, Sterling Planet is giving all who want to start reducing their carbon footprint a free REC

In celebration of Earth Day, NHL Green has teamed up with Sterling Planet, the United States' leading retail provider of environmental assets for corporate, utility and government clients, to attempt to mitigate the environmental impact of the 2013 Stanley Cup Playoffs. For the second consecutive year, using environmental assets from Sterling Planet, the NHL will counterbalance the estimated carbon emissions resulting from arena electricity consumption during all 2013 Playoffs games and team air travel throughout the Playoffs, based on conservative projections of the expected carbon footprint associated with the 2013 Stanley Cup Playoffs.

NHL Green to help mitigate environmental impact of the conference NEW YORK (November 12, 2012) -- On Tuesday, November 13, the National Hockey League will join MLB, MLS, NASCAR, NBA, NFL and WNBA as an official Founding Supporter of Beyond Sport United, a one-day global gathering, exploring opportunities for leagues, teams and their partners to make a positive impact in their community and the local environment. The conference will take place at Yankee Stadium in New York City. NHL Green has teamed up with Sterling Planet and Bonneville Environmental Foundation to help mitigate the environmental impact of Beyond Sport United 2012.